and is why we need barack obama! [cheering] >> after the financial crisis, president obama knew that we had to clean up wall street. for years, families had been tricked by credit cards, folled by student loans and cheated on mortgages. i had an idea for a consumer financial protection agency to stop the ripoffs. [cheering] >> now, the big banks sure didn't like it. and they marshaled one of the biggest lobbying forces on earth to destroy the agency before it ever saw the light of day. american families didn't have an army of lobbyists on our side. what we had was a president. president obama was leading the way. and when the lobbyists were closing in for the kill, barack obama squared his shoulders, planted his feet and stood firm and that's how we won. that agency got one -- caught one of the biggest credit card companies cheating its customers and made them give back every pen tetook plus millions of dollars in fines. that's what happens when you have a president on the side of the middle class. [cheers and applau